Add-on · $500 setup + $250 a month

A review request after every job, inside the rules.

Reviews are one of the strongest inputs an answer engine reads about a local business, and most service businesses finish work every week without ever asking. This sets up the asking, automatically, in a form each platform actually permits. $500 to set it up, $250 a month to run it.

One caveat up front, because it shapes the product: we do not control who writes a review, what they say, or whether they write one at all. What we control is that the request goes out every time, promptly, to everyone — which is the part most businesses never get to.

Why reviews, specifically

Why do reviews matter to an AI answer?

Because roughly three-quarters of what an assistant cites about a local business comes from somewhere other than that business’s own website — directories, profiles, and best-of lists. In our own south-valley roofing audit, the pages engines quoted led with a star rating and a review count before anything else, and Yelp is now licensed directly into ChatGPT. A firm can have the deepest site in its market and still lose the answer to a competitor with more recent reviews.

That is the whole case for this add-on, and it is also its limit. Review volume is one input among several. It is a cheaper one to compete on than content or media spend, which is why it is worth doing deliberately rather than hoping customers remember.

One

The trigger

A request fires when a job is marked complete — from your field-service software if you run one, or from a simple completion step if you don’t. No batch sends, no lists, no scraping.

Two

The ask

A short text or email, in your voice, with a direct link to the profile you want to grow. Sent once, with at most one reminder, then it stops.

Three

Everyone gets asked

Every completed job, not a filtered subset. Screening customers by predicted rating is called review gating, it violates Google’s policies, and we do not build it.

Four

Reply templates

Drafted responses for the reviews you get, good and bad, so replying takes a minute instead of an evening. You send them.

Five

The compliance work

Business texting requires A2P 10DLC registration or the carriers filter it. We file the brand and campaign and wait out the approval, which takes one to three weeks.

Six

A monthly line in your report

Requests sent, reviews received, current rating and count — a one-page line that comes with this add-on. If you also run the visibility monitor, it sits beside the visibility number so the two can be read together.

The boundary

What will this not do?

The unglamorous version, in plain words, because the ways a review programme goes wrong are worse than the ways it goes slowly.

What you are buying

The asking, done every time

  • A request after every completed job, sent automatically
  • Copy written for your trade, in your voice, on your number or domain
  • A2P 10DLC brand and campaign registration filed for you
  • Reply templates for good reviews and bad ones
  • A monthly line: requests sent, reviews received, rating and count
  • Setup on the software you already run, where you run one
What you are not buying

Anything that fakes it

  • No written, bought, incentivised, or AI-generated reviews
  • No review gating — every customer gets the same request
  • No replies sent on your behalf; no AI conducts a conversation with a customer
  • No removal of a negative review, which nobody can legitimately promise
  • No number of reviews promised, and no lead or revenue figure
  • No texting anyone who did not give you their number

The honest expectation: a business that finishes ten jobs a week and has never asked will see its count and its recency change over a couple of months. A business already asking by hand, consistently, will see less — the gain there is that it keeps happening on the weeks everyone is busy. We will tell you which one you are on the call, and if you are already doing this well, we will say so rather than sell it.

If you run Housecall Pro, Jobber, or ServiceTitan, review automation is already built into it. Configuring what you own is part of setup and often the whole job — it is cheaper for you than anything we would build, so that is what we do.

Price and terms

What does it cost, and what is it attached to?

$500 one-time setup, then $250 a month. Setup covers the copy, the trigger, the platform configuration, and the A2P registration. The monthly covers running it, the reply templates, and the monthly line on requests and reviews.

Terms

Month to month

  • Cancel any month by email, no notice period, no cancellation fee
  • Billed monthly in advance; setup billed once, before work starts
  • The copy, templates, and configuration stay yours if you stop
  • Carrier fees for A2P are passed through at cost, not marked up
Attachment

An add-on, not a package

  • Not included in Found First, which is a one-time build with no retainer
  • Buyable on its own; you do not need Found First or the audit first
  • Found First clients add it at the same price, with no discount and no penalty
  • Existing clients whose engagement already includes it keep it as agreed
Questions

The review engine, answered plainly

What is the Review Engine?

An automated review request that goes out after every completed job, in a form each platform permits. It is $500 to set up and $250 a month to run. Setup covers the message copy, the trigger from your job workflow, the platform configuration, and the A2P 10DLC registration that business texting requires. The monthly covers running it, reply templates for the reviews you receive, and a one-page monthly line showing requests sent, reviews received, and your current rating and count. If you also run the visibility monitor, that line sits inside its report instead of arriving on its own.

Will this get me more reviews?

It gets everyone asked, every time, which is the part most businesses miss — but we do not promise a number. Whether someone writes a review is their decision. A business that finishes ten jobs a week and has never asked usually sees its count and recency change over a couple of months; a business already asking by hand consistently sees less, and the value there is that it keeps happening during the busy weeks. We will tell you which one you look like before you buy.

Is this against Google’s rules?

No, because of what it deliberately does not do. Asking every customer for an honest review is permitted on every major platform. What is not permitted is gating — screening customers by expected rating and only asking the happy ones — along with incentives, written or bought reviews, and anything AI-generated posing as a customer. We do not build any of it, and a profile suspended for gating costs more than the reviews were worth.

Why does it cost $500 to set up?

Because most of the setup is one-time work that has to be done properly once: writing the request copy for your trade, wiring the trigger to your job workflow, configuring the platform, and filing the A2P 10DLC brand and campaign registration, which takes one to three weeks to approve and cannot be rushed. If you already run Housecall Pro, Jobber, or ServiceTitan, much of the setup is configuring the automation you are already paying for rather than building anything new.

Do you reply to reviews for me?

No. You get drafted replies for good reviews and bad ones so responding takes a minute, but a person on your side sends them. That is a firm line rather than a limitation of the product: no AI conducts a conversation with a customer here. A templated reply a human sends is fine; an unattended bot answering your customers is not something we will build.

What is A2P 10DLC, and do I have to do it?

It is the carrier registration that business text messages need in the United States. Without it, texts from a regular ten-digit number get filtered before they arrive, so the requests simply do not land. Registration takes one to three weeks and carries a small carrier fee, which we pass through at cost. If you would rather not text at all, the engine can run on email only and skip the registration entirely.

Was this not part of Found First?

It was, until 2026-09-06. Found First is now a one-time build covering five of the seven levers, and the two that only work by repetition — reviews and monthly monitoring — are sold as add-ons. That means the build has no retainer at all, and the only recurring money is the part you can stop any month. Clients whose engagement already included reviews keep it on their existing terms and are not billed the add-on.

Can I buy this without anything else?

Yes. It does not require the $99 audit, the monitor, or Found First. It is the one thing on this site that helps whether or not an AI engine ever mentions you, because the same reviews are read by the customers who find you the ordinary way.

Get the $99 audit