We fixed the site. ChatGPT went from naming the company in 22% of answers to 58%.
Smart Sprinkler Solutions · Utah County · the full record
What moved ChatGPT: we fixed the site. An AI-citable site of nineteen pages, live 21 August, twenty now.
One-time. No retainer, and everything we build is yours to keep.
Every other reading on file, our hand check in the ChatGPT app included, stays uncompared and is on the case study at the depth it was taken.
Found First is SummitCited's done-for-you AI visibility package: we execute five of the seven visibility levers — Google Business Profile, directories, site structure, structured data, and content — in priority order for a one-time fee, and the two that only work by repetition, reviews and monitoring, are recommended monthly add-ons. With the monitor add-on we re-run your twelve baseline buyer questions live every month and report exactly how many answers name you. It starts at $5,000 one-time for trade services, with no retainer — the build is yours when it is finished. And no AI ever conducts a conversation with a customer — every reply a customer receives was written or sent by a person.
Four deliverables in the build, plus the two add-ons below it, sequenced so the levers that move soonest get built first. Your audit decides the order, not a template.
The full $99 audit as the starting line: twelve buyer questions across three engines, every answer kept on file. Every later report is measured against this document.
Question-shaped pages for each service and town you serve, with the answer paragraph first so an engine can lift it, a visible FAQ, and structured data that mirrors what is on the page rather than claiming anything the page does not say. You own the site outright.
Categories, services, hours, photos, and seeded Q&A — the single record AI engines trust most about your business, made complete and consistent.
Not included in Found First — added on at $500 setup plus $250 a month. A review request goes out after every completed job, inside each platform's own rules — no gating, no incentives, nothing that gets a profile flagged. Volume and recency build from work you are already doing. Reviews are one of the strongest inputs an answer engine reads, so most clients take it; it is priced separately because the work depends on the software you already run.
Your name, address, and phone made identical across the directories and best-of lists engines actually quote — including cleanup of duplicates and stale listings.
Not included in the one-time build — added on at $250 a month. Your report reads plainly: named in X of twelve answers, up or down from last month — alongside review counts and profile activity. This is the accountability mechanism, and it is the one thing that tells you whether the build worked.
Pricing is by industry, because the citation and directory landscape differs by industry — a law practice competes on different sources than an HVAC company, and regulated fields carry claim and review rules that add real work. Setup is one-time and there is no retainer — you own the build outright when it is done. A paid audit and the Answer-Ready Website are credited in full toward setup. The two levers that only work by repetition, reviews and monitoring, are add-ons you can start or stop any month.
HVAC, plumbing, electrical, lawn and pest, and similar home-service trades land at this tier.
Legal, financial, and other regulated fields — bar and licensing directories, practice-area pages, and claim review make this the deepest build we do. Where a build lands in the range is set by the audit.
There are industries we turn down, because the honest version of this work cannot be done in them. We confirm fit on the free strategy call — before you pay for anything.
Stated before you sign rather than after. Visibility work moves at the speed of the sources engines read, and some of those sources take a quarter to settle.
Your full audit is run: twelve buyer questions, three engines, every answer kept on file and dated. Every report after this is measured against that one document, and it stays yours whether you continue or not.
Site rebuild, Google Business Profile overhaul, directory and citation cleanup. Most of the setup work lands in this window. Nothing on a public profile changes without your sign-off first.
Profile completeness is the fastest-reading signal in the package, so this is usually where a re-measurement first differs from baseline. If it hasn't moved, that month's report says so in the same one line it uses for good news. Review velocity reads just as fast, but reviews and the monthly re-measurement are both add-ons rather than part of the one-time build.
Directory consistency and site restructuring compound over a quarter rather than a week. On the monitor add-on the report arrives every month regardless of whether the number moved: named in X of twelve, up, down, or unchanged.
Most marketing retainers report activity: posts published, words written, hours logged. None of that answers the only question you actually have, which is whether anything changed. Found First is measured against your own baseline, not against activity. The baseline audit is part of the build; the monthly re-measurement is the monitor add-on, and it re-runs the same twelve buyer questions live across ChatGPT, Gemini and Google AI — kept on file, scored, and set beside the month before.
The report opens in one line: named in X of twelve buyer answers, up from Y. When the movement isn't there, that line says so instead. The Smart Sprinkler case study carries our own hand check from before the first API run, which found the company not findable, beside every reading we have taken at the depth it was taken, with a verdict drawn only once two runs could be compared like for like, because a measurement you'd hide when it goes the wrong way was never a measurement. That is also why there is no contract and no retainer: the build is a one-time fee and it is yours when it is done. The monitor is month to month, so if it stops being worth $250 you stop it, and you still own everything we built.
Movement takes months, not days — review velocity and profile changes commonly show effects in four to eight weeks; directories and site restructuring compound over a quarter. We say this before you sign, not after.
Found First is $5,000 one-time for trade services, and $10,000–$15,000 one-time for compliance-heavy industries, because the citation and directory work differs by industry. That is the whole package price — there is no retainer. It covers five of the seven visibility levers: your Google Business Profile, directories and citations, site structure, structured data, and content. The other two levers only work by repetition, so they are sold as monthly add-ons you can start or stop: the review engine at $500 setup plus $250 a month, and the visibility monitor at $250 a month. Taking both puts you at $5,500 setup and $500 a month. Some industries we decline outright, and fit is confirmed on the strategy call before anyone pays. There is no long-term contract, and the $1,500 Answer-Ready Website is credited in full toward the setup fee within 60 days. The $99 audit is run free for qualifying businesses; where it is paid for, it is credited in full within 30 days of payment.
Yes. Some industries we decline outright — the ones where the honest version of this work cannot be done, or where the claims a business needs to make cannot be substantiated. Fit is confirmed on the free strategy call, before anyone pays for anything. If we are not the right fit, we say so on that call rather than after the invoice.
No, and there is no retainer either. Found First is a one-time fee for work you own outright when it is finished. The two add-ons — the review engine and the monthly monitor — are month to month, so the only recurring money is the part you can stop any month. If they are not earning their place, your own report is where you will see it first.
With the monitor add-on, every month the same twelve buyer questions from your baseline audit are re-run across all three engines and kept on file. Without it you still have the baseline, which is the before-picture — but nothing re-measures it, and we would rather say that than let you assume otherwise. Your report reads plainly: named in X of twelve answers, up or down from last month, alongside review counts and profile activity. Movement is measured against your own baseline, never asserted.
The setup includes an AI-citable rebuild: question-shaped pages for each service and town you serve, direct answers engines can quote, an FAQ, and full structured data. If your current site has pages worth keeping, they are restructured rather than discarded; either way you own the result outright.
Not in the base package, on purpose. Managed lead campaigns come inside our Social Posts: Full plan at $1,000 per month plus ad budget, and we only propose them after your own boosted-post numbers show the market responds at a sensible cost per contact. Ads bought before the visibility foundation exists mostly buy expensive proof that the foundation was missing.
SummitCited does, directly — the audits, the site build, the profile overhaul, and the directory submissions — and the monitoring and review add-ons where a client takes them. Nothing is resold to a white-label vendor, which is why we take a limited number of clients at a time.